Lineage & Legacy
The sixteenth century Sociedade Dempo constructs driving the multi-generational family legacy are (1) Trust (2) Long Term Choices (3) Value Orientation (4) Innovation (5) Global Reach. These cultural traits and constructs cemented a global family brand identity and enriched the heritage endowment. The Hindu Undivided Family unity and uniformity induced rare and non-imitable competence complemented by tacit knowledge and external trusted resources that drove sustainable competitive advantage with a perfect balance of orthodox and preservative choices for the family owned firms and enterprises. Over the years global competition influenced and firmed up managers, practices, routines, processes and organisational paths that stemmed from orthodox business culture and international commerce experience with Europe Middle-East and Africa along the spice trade routes of the Portuguese. The new era of growth both in the family and business dimensions started in mid 90`s to witness modernisation and digitalisations of the enterprise. Raj Dempo Ventures broke ground in 1999.

Modernisation & Innovation
In the twentieth century, amidst Internet revolution, traditional nineteenth century business enterprises adopted a organisational strategy for modernisation and flexibility enabling them to survive in the high velocity, rapid change markets driven by innovation with volatility, ambiguity, complexity and uncertainty. Forecasting scenarios with complete data and information with risk analysis was limited offering incomplete models for attainment of certainty, decision making, resource allocations for sustainability and stability of the business enterprise.
To offset this limitation and make a move towards certainty, the management control unit reoriented strategic goals and priorities with valuable, rare and unique, non imitable resources to spawn new projects aligned to the Internet and Information Age namely Startups ecosystems, e-Commerce , Fiber Networks, and Software solutions.The above-said was engineered through a research and innovation initiative with core competence of Internet & Technology and branded as  "Raj Dempo Ventures" promoted by decedents of Sociedade Dempo and spearheaded by young and aspiring technocrats .
Raj Dempo Ventures multifaceted "strategic group asset" spearheads sustainability of competitive advantages for family firms. Raj Dempo Ventures globalised its competences and capabilities in diverse markets of India, EU, UK and United States. A group director view in 2021 defined Raj Dempo Ventures akin to the "hidden champions" of Mittelstand firms with specialisations far ahead of the markets and achieving global competence in direction of market dominance in the field of nourishing family firms.




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